I grew up immersed in punk and metal, where DIY culture taught me to experiment, adapt, and design with purpose. That early love for bold visuals eventually led me to explore Swiss design, where clarity and structure provided a counterbalance to raw expression. Both influences continue to shape my approach to design today, balancing creativity with usability.

Before shifting into UX, I spent years in education technology, where I saw firsthand the importance of user-centered thinking, clear communication, and building tools that empower people. That experience sharpened my ability to translate complex needs into intuitive, human solutions.

Now, through my design practice, I bring together strategy and creativity to craft digital experiences that are not only functional, but also engaging and memorable. I believe in design that celebrates individuality while always putting the user first, whether I’m shaping a product flow, refining an interface, or creating visuals that connect on a deeper level.

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